Ppt on bottom of the pyramid

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Bottom of the pyramid BOPalso called base of the pyramidterm in economics that refers to the poorest two-thirds of the economic human pyramid, a group of more than four billion people living in abject poverty. More broadly, BOP refers to a market -based model of economic development that promises to simultaneously alleviate widespread poverty while providing growth and profits for multinational corporations MNCs. This concept has been increasingly adopted by firms in different industries e.

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Log in. For more than 50 years, the World Bank, donor nations, various aid agencies, national governments, and, lately, civil society organizations have all done their best, but they were unable to eradicate poverty. Aware of this frustrating fact, C.

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Bottom of the pyramid BOPalso called base of the pyramidterm in economics that refers to the poorest two-thirds of the economic human pyramid, a group of more than four billion people living in abject poverty. More broadly, BOP refers to a market -based model of economic development that promises to simultaneously alleviate widespread poverty while providing growth and profits for multinational corporations MNCs. This concept has been increasingly adopted by firms in different industries e.

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Shoji Shiba. Many do not have even access to grid power. Yet their daily life can significantly improve, if they can store some milk, daily vegetables and fruits without spoiling and get half a dozen bottles of cold water.

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The role of business has traditionally been ignored in the global debates around economic development and poverty alleviation. The recent global success of the mobile telephony industry, and the rapid growth in emerging markets over the last two decades has, however, forced a rethink. Instead of top-down, development aid-driven strategies, more discussions now focus on providing goods and services profitably to the base of the economic pyramid BOPlike mobile phone companies have.

The bottom of the pyramidbottom of the wealth pyramid or the bottom of the income pyramid is the largest, but poorest socio-economic group. In global terms, this is the 2. Management scholar CK Prahalad popularised the idea of this demographic as a profitable consumer base in his book The Fortune at the Bottom of the Pyramidwritten alongside Stuart Hart. Roosevelt used the term in his April 7, radio address, The Forgotten Manin which he said.

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